that’s really really cute…

Have a look at the video at Paper Record Player from kellianderson on Vimeo.

http://friendfeed.com/isolavirtuale/920bc987/per-tutti-i-nostalgici-dell-odore-della-carta

È l’ora della stravaganza estiva, dei colori e dei ritmi lenti.
Ah, è anche un’ora di carta!
Quello che vedete si chiama Patch ed è il primo orologio al mondo totalmente composto di carta. Non solo è biodegradabile per natura, ma è anche idrorepellente e resistente all’usura. Altanus, il suo ideatore, lo definisce totally green, a zero impatto ambientale.
Una bella dimostrazione di carattere per la carta, così antica ma ancora così ecletticamente trendy.
Buona estate!

This is the time for summer extravagance, colours, and slow pace.
Ah, this is also the paper time!
What you see is Patch and it is the first watch ever totally made in paper. This is not only naturally made in biodegradable paper, it is also treated with a special water-repellant covering and it is usage-resistant. The Altanus company, who designed the paper watch, defines it as an environmentally zero-impact watch.
This is a proof of character for paper, so ancient but still so eclectically trendy.
Have a nice summer!

you just need time to read and listen to it through.
until the end of it.
which is not the end of printing.

This video was prepared by the UK branch of Dorling Kindersley Books and inspired by a video created by an Argentinean agency, Savaglio/TBWA. You can also read an interview with the creator of the video, Zoe Uffindell, on the Penguin Blog.